Yes, after my gaming hate post, here I am asking for your advice on having a potentially successful gaming business.
Saturday, September 17, 2011
My husband works as a lab technician but that's not his real domain. He's a computer guy (networks, hardware, programming, whatever) with a passion for gaming. And he made the decision to start a business. He signed a lease for two small, linked stores. One will be a computer store for selling and fixing computers mostly and the other part will be a gaming cafe type place. The plan for the gaming cafe is not clear yet but I'm trying to help him figure out what could possibly work. He has the gamer's point of view, but I have the "regular person" point of view as a non-gamer who can enjoy a game once in a while and as someone who comes from here and knows about the population (not exactly the same type of people as in Egypt).
The place is not big - it's small and that limits the possibilities A LOT. It's one sort of long room where we figure there will be enough space for 3 "gaming stations". They will each have their 3-place couch with 46 inch TV. One will have extra space to play PlayStation Move and Xbox Kinect and the others will have just an Xbox or PlayStation with their games. There's not enough room for tables and extra chairs for snacks or for extra spaces for computers for an internet cafe so it's really going to be all about PlayStation and Xbox. We plan on having small snacks like a drink and chips available to buy while they play.
With the costs of buying everything over 1 year plus the monthly costs, we would cover the costs with about 10 people per day average coming to play for an hour each so hopefully that's possible. The location is not bad for our city of about 60 000 people and there are no other places doing this. There is one arcade though but it's not really the same type of thing and not in the same area.
I'm thinking the main clientele would be kids and teens. We are close to 2 elementary schools and not too far from the high schools. It's in a lower class family area of town so I think most kids in this area are not set up at home with their own game consoles which should work to bringing in a few people! I'm hoping it would be welcoming enough to attract families wanting to get an hour of family time in with their young kids (who might be too young to come alone).
The other part would be actual gamers who are the ones who would be more likely to want to come and stay for a few hours at a time. But these are the people who are likely to have a gaming set up at their home. What can this place offer that they can't get at home?
Help with any ideas! ANY AT ALL!